ITS has a client in the Defiance, Oh area seeking a Director of Marketing. This is a direct hire role with full benefits including 401k.
Duties & Responsibilities:
Directs and implements the organizations advertising and promotional activities.
Analyzes target market information to identify and recommend effective marketing approaches.
Identifies new market segments that will benefit from company products.
Prepares effective advertising campaigns based on market research.
Maintains knowledge on emerging products and services.
Collaborates with senior executives to develop growth plans for the organization.
Forecasts, drafts, implements, and oversees the departments operating budget.
Design, implement, and facilitate annual marketing plan for the company.
Support and facilitate development and implementation of marketing plans.
Develops marketing strategy, based on knowledge of establishment policy, nature of market, copyright and royalty requirements, and cost and markup factors.
Website Development and Updates
Develops a process to target new customers, segments, and opportunities.
Executes the lead generation and qualification process.
Once qualified, facilitates, the hand-off of those leads to the Sales Director.
Measures our performance in closing leads and generating results.
Oversee the development of promotional materials including marketing collateral and print copies.
Develop and deliver insightful presentations and strategies to the business unit and executive committee where appropriate.
Ensure the integration of the business unit marketing function within that of the greater group and ensure that the business unit optimizes its use of shared and support services.
Assist the business unit to meet its objectives, live the values and culture and to practice company policies.
Performs other related duties as assigned.
Knowledge, Skills, and Abilities:
Ability to be a self-starter, requiring minimal supervision.
Ability to function in a team-based environment.
Ability to make decisions and take appropriate action.
Ability to communicate effectively with an emphasis of speaking on the telephone.
Strong PC skills including, but not limited to: MS Word, Excel, Outlook, and Access.
Ability to be flexible in a fast paced and changing environment.
Ability to organize and prioritize workload and document/maintain a variety of records.
Ability to take job orders from Supervisor.
Participate in corrective and preventive actions and continuous improvement projects.
Basic data entry and/or word processing skill.
Ability to get along with others in the organization.
Special Requirements:
BS/BA in Marketing or related field.
Minimum 5 years marketing experience at mid-size professional services organization, preferably at a Logistics firm.
2 years'experience at director level or 5 years'experience as a Marketing Manager.
Experience with new media and internet advertising.
Detail-oriented with the ability to manage projects from inception through execution.
Excellent communication skills, both verbal and written.
A hunger to learn and ability to flourish in a dynamic, high-growth, entrepreneurial environment.
Entrepreneurial, self-starter with hands-on approach.
Must be willing to work overtime, holidays, and weekends as requested by Supervisor.
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About Defiance, OH
Ready to kickstart your career in Defiance, Ohio? Explore exciting job opportunities in this charming town that blends small-town charm with big-city opportunities! Located in northwestern Ohio, Defiance offers a serene backdrop with a vibrant community spirit. Delight in the lush greenery of Independence Dam State Park or take a stroll through the streets lined with historic buildings. Discover local cuisine favorites like the famous Buckeye Burger or savor a slice of delicious shoofly pie. With nearby attractions such as the beautiful Maumee River and the renowned Defiance Community Cultural Council showcasing local talent, there's no shortage of culture and entertainment here. Join us in Defiance and unlock a world of possibilities for your career growth!
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